Insights

Let’s face it with no Covid end in sight, the world is a scary place right now -- for consumers, creators and brands.

Let’s face it with no Covid end in sight, the world is a scary place right now -- for consumers, creators and brands.   

But, one thing is for sure – with Hollywood production at a standstill and consumers trapped at home, there is a massive need for more quality content, entertainment and ESCAPE.

To help fill the void, we’ve been busy at the iHeartPodcast Network creating groundbreaking new entertainment with some of the greatest storytellers on the planet from Will Ferrell’s Big Money Players Network at the helm of our comedy slates to Shonda Rhimes developing new podcast characters and narratives that matter right now to bringing the masters of Hollywood fear to the mic to scare the hell out of us all this Halloween.  

Introducing -- 13 Days of Halloween from the masters of Hollywood fear, Blumhouse Entertainment creators of Paranormal Activity, Get Out, and the Purge and the podcasting master of horror, creator of the chart-topping Lore, Aaron Mahnke we bring you the definitive collaboration and the ultimate seasonal escape this Halloween.  Every day, for 13 days, we will release a new story that’s a little scarier than the day before … produced using the cutting-edge, new, audio format of 3-D/binaural audio, to truly immerse you in the “world” … all within the editorial framework of a haunted hotel – where you, the listener, are the latest guest to arrive at the door of a purgatorial hotel and the next generation of podcast storytelling.

There’s no doubt this podcast will top the charts this fall and be the most talked about release in the fastest growing medium with the promotional power of the #1 iHeartPodcast Network.  And it’s just one of hundreds of new podcast titles from the best and most diverse creators in the entertainment who have offices here on the virtual lot at the iHeartPodcast Network.